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Digital Innovations To Be Thankful For

November 25, 2020
Jahia Team

 

As we enter the season of thanks, people across the world are remembering everything that they are grateful for.  Here at Jahia, the numerous technological advancements that have enabled digital experiences to truly deliver personalized customer journeys come to mind when we consider what we are thankful for.

Recent innovations have completely changed the game in how we connect to customers. 

Here are just a few of the recent game-changing DX innovations we are thankful for:

 

Headless

Headless, or Headless Content Delivery, is a back-end CMS capability consisting of a content repository that makes content accessible via an API for display on any device such as a laptop, desktop, tablet, or mobile. The term “headless” comes from the concept of chopping the “head” (the front end, i.e. the website) off the “body” (the back end, i.e. the content repository).

Headless has completely shifted the conversation from which digital channel to how many channels. 

Framework and technology restrictions that once forced marketers into creating channel-specific content have been completely eliminated. All that remains is delivering the right message, at the right time, rather than worrying about how it will get there.

The coolest part about Headless, though, is that there is still so much further to go. As organizations continue to catch up to the Headless capabilities Jahia provides, new, untapped digital channels are continuing to pop up. 

 

The Advent of AI/ML

Personalized recommendations are almost commonplace now — everything from corporate newsletters to Netflix using AI to customize the content you see based on your accumulated customer data — but AI has gone a lot further in recent years. It has become a tool by which marketers are able to analyze large chunks of customer data quickly, then use that data to identify trends, discover new characteristics of their customers, and ultimately make better decisions for how they target and deliver experiences to them.

Jahia has AI and machine learning capabilities natively integrated into our solution, and we often hear from customers about just how powerful these connections can become. Paired with our industry-leading jExperience software, our customers can use AI to do anything from unify disparate data sources, build further automation into their customer profiling and segmentation processes, or even analyze and provide feedback on their in-use content. The possibilities are endless!

 

 A Cloud-Based Achievement

Cloud has been around for a long time. As easy as it is to dismiss this as an old fad — the Thanksgiving Sandwich of food — cloud-based capabilities have grown immensely over the last few years.

At Jahia, we have been able to use our Azure and AWS-powered cloud to deliver hassle-free infrastructure that enables autoscaling and self-service capabilities. We’ve found ways to make cloud a truly customer-owned part of the digital experience platform. This has become increasingly necessary as regulations such as GDPR and California’s CCPA require extra security from every organization regarding how customer data is accessed and stored.

We don’t see cloud computing stopping here, either. Security, speed, and self-ownership will continue to play a major role in what users can expect from their cloud solution, and we expect to be at the forefront of those developments. 

 

Tell Us What You’re Thankful For

We’d love to hear about what technologies you’re thankful for. As the creator of the world’s only true DXP, we’re always looking for new ways to improve our product to meet our customers’ changing needs. Contact Us.

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