Jahia Marketing Factory 1.6 help digital marketers to deliver personalized experience to further refine their web conversion rates

The new version Jahia’s AB testing and personalization solution grants digital marketing teams with higher autonomy to optimize their campaigns, landing pages and content

Geneva Switzerland, Paris France, Washington, DC - March 2nd, 2017 - Jahia Solutions Group, vendor of the most advanced open source Digital Experience Platform today announced the availability of version 1.6 of Marketing Factory, its AB testing and personalization solution.

A deeper understanding of customers expectations to optimize digital marketing

Providing the smoothest and most personalized experience to their customers is key to Digital Marketers. In meeting their clients’ expectations, they will ensure higher conversion rates to their campaigns, landing pages and content.

This is what Marketing Factory is granting them with: data driven optimization and personalization tools, based on powerful analytics to deeply understand their visitors’ expectations.

Marketing Factory 1.6

Version 1.6 of Jahia’s AB testing and personalization software further unleashes Digital marketers autonomy to collect and analyze data, test variants, deliver personalized content on every channel, monitor their campaigns and goals achievements, in order to deliver the smoothest and most personalized experience to their customers.

An Open Source Java Customer Data Platform to strengthen data privacy

As with all Jahia products, Marketing Factory is open by design and can integrate with existing business application already in place in organizations.

Marketing Factory is based on an open source Customer Data Platform, the Apache Unomi Project  that grants visitors with a higher control over the data they agree (or refuse) to share when browsing a website. Apache Unomi has been originally contributed to the Apache Foundation by Jahia.

Marketing Factory 1.6 key features

  • AB testing
    • At page level (already possible at any content level)
    • Traffic allocation based on each variant
    • Dashboards on both pages and content
    • Preview enhancement
  • Personalization
    • At page level (already possible at any content level)
    • Dashboards on both pages and content
    • Personalized carousel
    • Personalized content API to retrieve the right content for the current visitor from your web or mobile application.

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