The evolving role of CIOs

iMedia Connection

"Digital transformation" has been at the top of corporate agendas over the last twelve months. Sitting right at the heart of the issue, the CIO is playing a crucial role in establishing the digital infrastructure that empowers the entire organization.

One of the key operational areas evolving in today's digital economy is marketing. More and more, CEOs are putting a mandate on chief marketers to improve customer experience as customer demands and expectations continue to rise.

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