How to avoid website launch disaster

Launching a website is a lot like making a soufflé. You need the right ingredients, the correct process, plan and some skill. Failure on any of these counts and the result is a flat mess that no one wants or likes. Unfortunately, unlike a botched soufflé, a failed website is a much more serious problem. The damage to a brand can range from ridicule to a big impact on its bottom line. With such high stakes it is surprising that so many companies and even governments fail to undertake some basic steps that can vastly reduce the risk of a website not living up to expectations.

How to avoid website launch disaster