Disruption and unification: The emerging CMO’s focus

Fresh Business Thinking

Make no mistake – digital marketing in today’s omni-everything market is as challenging as it is promising. Marketing funnels are now swipes. Business happens globally on a 24/7/365 (at all hours) basis. Customers expect personalised, relevant content in the way they are searching for it – on their preferred devices (which may change), real-time and geographically appropriate. They expect their needs and problems to be anticipated, the solutions to be where they are looking and transactions to be seamless in the moment. In the era of being customer-centric Generation Customer is no longer optional.

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