CEOs force CIOs, CMOs into digital transformation bunker

CIO

CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.

Healthy tensions between CIOs and CMOs are very much alive, with the former building hardy IT systems and the latter rapidly acquiring new marketing technology. But IT and marketing are going to have to work more closely together if they are going to deliver on the digital transformations their CEOs are demanding, says Kevin Cochrane, CMO of marketing software provider Jahia Solutions Group. A big reason is big data, which requires the CIO's technical proficiency to collect and analyze data from a variety of customer touch points, something a CMO is ill-equipped to do, he says.

“[CIOs and CMOs] are in the bunker together, and they're forced to learn how to get along, support each other and collaborate," says Cochrane who has worked with CIOs in various marketing and product development roles at Interwoven, Adobe and Day Software. "The pressure from the CEO is: You go figure this out and [the CIO and CMO are] have to come up with a framework to have a dialogue."

Read More