How Do You Measure Mobile Marketing?

As Salesforce explains in its “2015 State of Marketing” report, brands are turning to the customer journey to help guide their overall strategies. "The goal of modern marketing is to elevate the customer experience across every channel. Marketers are now able to extend the customer journey in a powerful new way inside apps and across devices, creating personal brand experiences for every interaction with every customer,” the report states.

Just last month, Jahia, an open source User Experience Platform, presented Marketing Factory, a new digital marketing personalization and optimization engine.

Defined as "a complete solution to collect actionable data on all your online projects," Marketing Factory has been conceived and developed to address the challenges of mobile marketing and more specifically of cross-device marketing.

Read more at CMSWire

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