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In a Nutshell

Built on Jahia’s core platform, Digital Experience Manager, Marketing Factory has been designed to centralize and leverage customer intelligence to enable personalized relationships.

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Autonomy For Marketers

Engage your customers without IT involvement

Gone are the days of marketers waiting for technology to catch up! Now marketers can use what they know about their customers to simply create highly targeted and engaging user experiences through campaigns, personalization, online testing and marketing automation.

That all sounds ‘techie’ but the reality is that Marketing Factory uses intuitive interfaces to achieve independence for digital marketers.

Some of what marketers can do on their own - without help from IT or even training! - includes: building online projects on the spot, following conversions for multiple types of goals and gaining granular, actionable and real-time intelligence on customers.

The bottom line is that marketers need the ability to respond quickly to customer wants and needs.

Good marketers want to create personalized experiences. Great marketers want to engage their customers in a dynamic dialogue that meets their customers’ where they are… and Marketing Factory gives you the technology you need to do it easily.

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Progressive Customer Journeys

Deeply understand your customer’s wants and needs

It is a fact that people continuously evolve over the course of their lifetime; now you can have the technology that keeps up with them! Understand how your customers live, buy and engage with what they believe will make their lives better.

Marketing Factory gives you the tools you need to build out personas and profile data over time from multiple access points to focus on individual behaviors and interests so you can have a dynamic, relevant and unique relationship with each of your customers.

With a unified identity and progressive profiling, Marketing Factory shows you the right data for your audience, when and what they want to hear from you, and then facilitates conveying that as an offer or digital dialogue to help your prospect customers take the next step or action in context with your solution.

 

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Content to Commerce

Fill your pipeline with ideal prospect clients

Talking to the right people about the right thing in right timing is good marketing. Good marketing creates great experiences. Great experiences are highly personal and generate solid conversions - and that is what makes sales. There is a harmonious symphony that is created when all the systems work together.

As a marketer, you need to know what a good customer lead looks like and how to engage them with personally relevant content, depending on where they are in their buying journey. A deep understanding of visitor interests, accurate personas and progressive profiling over time reveals who you are talking to and what motivates them to take action. Beyond that, your pipeline needs to cull out optimal prospects from the rest so you know where to spend your resources in converting them.

That means you need to know who is NOT your ideal prospect so you can avoid wasting time and, instead, focus where it matters most - on the ‘high probability’ leads. Some call this the Pareto Principle - spending 80% of your time on the 20% most high-yield activities. We call it cleaning up your pipeline.

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Centralize And Leverage All Customer Data
To Have Relevant Conversations With Customers - Without IT Involvement!

Deep Data + Intelligent Analysis + Marketing Factory = Personalized Relationships

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