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Omnichannel illustration: a woman on the phone in a store, linked to a website, an app, a chat and an in-store screen

Omnichannel CMS and tools for your strategy

Delphine Morisset

An omnichannel strategy connects every channel a brand uses around the customer. What it requires, the families of omnichannel tools from CMS to CDP and how to choose an omnichannel CMS.

MarketingOmnichannel experienceOmnichannel Personalization
A person in front of code, linked by an arrow to the content editor and its publish buttons, with the GitHub logo

Open Source CMS: What is it and do I need it?

Romain Gauthier

What open source really changes for a CMS: licence and cost, control over the code, security and update duties, community, and when it is the wrong choice.

Content ManagementOpen SourceCMS
A person looking at a smartphone next to three variants of the same page tied to three profiles, with the letters A and B of an A/B test

Open Source DXP: What It Is and How to Choose One

Clement Egger

What an open source DXP is, how open source, open core and proprietary licences differ, what each layer of a DXP can open, and the criteria to choose one.

DXPOpen Source
A man sitting on a sofa with his laptop, with a six-step journey on the left and one step highlighted.

How to design a digital customer experience strategy

Delphine Morisset

A digital customer experience strategy sets customers, journeys, channels, goals, data and tools. Six steps to build one, each with a question to settle and a deliverable.

UX/CXMarketingPersonalization