Use a Content item in many places at the same time

If a content item is unique in the system, it does not mean that you only need to display it once in a particular page. In fact, the same content may be useful in various pages, with different context and layouts, in multiple web sites at the same time, etc.

To reuse a content item, there are many possibilities, including using queries and automatic retrieving.

Let’s look at a simple and manual way to reuse an existing content:

Select an item in a page (left-click on it).
Use the contextual menu (right-click) to copy the content.
Go into another page, select an area (left-click).
Use the contextual menu (right-click) and choose the menu entry “Paste as Reference”.

The content now appears in the page, but we did not move or modify it, neither have we duplicated it, we have just created an “Alias” (meaning that if the original content item is changed, the reference will also be changed).

This ability to easily reuse content across different pages and sites is very powerful. Correctly used, it allows content writers to focus on the data, and webmasters to focus on how the content is used and displayed, with the certainty that the content they put in pages is always correct and up-to-date.